Mallory Winkler
Digital Marketer and Creative Strategist
About Me
With experience across industries from telehealth to sports marketing, I lead digital strategy that blends storytelling with performance.
I’ve managed full-funnel campaigns, built websites that rank, and created content that drives measurable engagement. I focus on helping brands reach and resonate with their audiences through paid media, social strategy, and creative production.
Paid Media
I design and optimize paid campaigns that balance creativity with performance. From Google Ads to Meta, I manage strategy and execution to deliver results. My approach combines audience insight, keyword research, and continuous testing to ensure every dollar drives growth.
8.63%
Average Click-Through-Rate
+300,000
Impressions
+100%
Increase in Conversions
As marketing lead for Ness, a telehealth startup selling GLP-1s, I managed a $10K/mo ad budget across Google and Meta. With our LegitScript certification and a data-driven strategy, we generated qualified leads while remaining compliant in a regulated market.
Ness Healthcare
Using extensive keyword research and A/B testing, I optimized Google Search campaigns for maximum efficiency. I improved conversion rates and refined budget allocation to focus on the highest-performing audiences.
Google Search Ads
To reach entrepreneurs seeking workspace solutions, I developed a targeted campaign focused on the audience’s pain points. By leveraging LinkedIn and Reddit ads, we generated high-intent leads and positioned Cache House as a hub for growing businesses.
Cache House
Web Development & SEO
I’ve built and managed multiple websites across WordPress for brands in industries including telehealth, eCommerce, warehousing, insurance, and security. Each project began with SEO research to ensure every site was structured to rank, with optimized H1s, meta descriptions, and performance enhancements that improved visibility and user experience.
For Ness, I wrote weekly SEO-focused blog posts to drive organic traffic and strengthen domain authority. I also redesigned the website multiple times to improve conversion flow and better align with our marketing funnel. Each new product launch included custom-built landing pages with targeted copy written to resonate with specific audiences and drive sign-ups.
Video Production
Storytelling is at the core of my video work. I direct, film, and edit projects that balance creativity with intention. My goal is to turn concepts into visuals that capture emotion and drive engagement.
“The Bridge” by Chelsea FC
Produced The Bridge, a three-part mini-documentary highlighting the passion of Chelsea’s U.S. fanbase. Oversaw production, from scouting and scheduling to directing, capturing the energy of Los Angeles supporters 5,000 miles from Stamford Bridge.
Era of Sierra
Wrote, filmed, and edited Era of Sierra, an independent short film celebrating Milwaukee’s pro wrestling community. The project gained strong local support and helped spotlight a growing creative scene.
Podcasting
I bring podcasts to life across audio and video, shaping every detail from story to final edit. My work blends creative strategy with technical production to spark conversations and grow niche communities.
+7,500,000
Listeners Reached
+2,100
Minutes Created
+186,000
Downloads
Becoming a Creator
Produced an educational podcast for a 20K+ creator community, handling guest booking, editing, and social promotion to share insights that inspire new creators.
Chelsea Mic’d Up
Managed the official Chelsea FC podcast, leading scripting, recording, and editing. The show reached 300K+ weekly listeners and became a must-listen for fans worldwide.
Branding & Creative
I help brands come to life by combining strategy, storytelling, and design. I strive to create authentic brand experiences that resonate with audiences through a strong visual identity, clear voice, and thoughtful messaging.
I focus on understanding what customers value and how they experience the market. By analyzing competitors and spotting gaps, I lead the creative process to craft a brand that feels fresh, unique, and relevant. From guiding visual identity and messaging to overseeing content and campaigns, I make sure every touchpoint reflects the brand’s story. My goal is always to build lasting, memorable connections between brands and the communities they serve.
Quick Links
Work With Me
© 2025 Mallory Winkler. All rights reserved.
Social Media
I specialize in developing social strategies that bring brands to life online. Whether it’s building community, creating viral moments, or refining a cohesive aesthetic, I turn brand voice into engagement that feels human and authentic.
+400,000
Followers Gained
+2,500
Content Pieces Posted
+100%
Account Engagement
Ness Healthcare
Built a clean, trust-driven aesthetic using real people and educational content, strengthening credibility and engagement.
@nesshealthcare on Instagram
Liverpool FC USA
Grew a U.S. fan community through platform-specific tone and timing, from witty matchday posts to culturally relevant moments.
@lfcusa on X/Twitter
Premier League in USA
Led a Thanksgiving campaign delivering pies to fans nationwide, blending storytelling and fan-first strategy to build trust.
@plinusa on Instagram
MI New York Cricket
Produced man-on-the-street TikToks in NYC, introducing cricket to new audiences with humor and cultural relevance.
@minycricket on TikTok