Mallory Winkler
Digital Marketer and Creative Strategist
About Me
With experience across industries from telehealth to sports marketing, I lead digital strategy that blends storytelling with performance.
I’ve managed full-funnel campaigns, built websites that rank, and created content that drives measurable engagement. I focus on helping brands reach and resonate with their audiences through paid media, social strategy, and creative production.
Paid Media
I design and optimize paid campaigns that balance creativity with performance. From Google Ads to Meta, I manage strategy and execution to deliver results. My approach combines audience insight, keyword research, and continuous testing to ensure every dollar drives growth.
8.63%
Average Click-Through-Rate
+300,000
Impressions
+100%
Increase in Conversions
Ness Healthcare
As marketing lead for Ness, a telehealth startup in the GLP-1 weight loss space, I managed a $10K/mo ad budget across Google and Meta. With our LegitScript certification and a data-driven strategy, we generated qualified leads while staying compliant in a highly regulated market.
Google Search Ads
Using extensive keyword research and A/B testing, I optimized Google Search campaigns for maximum efficiency. I improved conversion rates and refined budget allocation to focus on the highest-performing audiences.
Cache House
To reach entrepreneurs seeking workspace solutions, I developed a targeted campaign focused on the audience’s pain points. By leveraging LinkedIn and Reddit ads, we generated high-intent leads and positioned Cache House as a hub for growing businesses.
Web Development & SEO
I’ve built and managed multiple websites across WordPress for brands in industries including telehealth, eCommerce, warehousing, insurance, and security. Each project began with SEO research to ensure every site was structured to rank, with optimized H1s, meta descriptions, and performance enhancements that improved visibility and user experience.
For Ness, I wrote weekly SEO-focused blog posts to drive organic traffic and strengthen domain authority. I also redesigned the website multiple times to improve conversion flow and better align with our marketing funnel. Each new product launch included custom-built landing pages with targeted copy written to resonate with specific audiences and drive sign-ups.
Video Production
For the past 10 years, video production has been my passion. Telling narrative stories through a visual medium has enabled me to have deeper understanding on how to effectively amplify a message and attract new viewers.
“The Bridge” by Chelsea FC
On The Bridge, I planned and executed the production, including scouting locations, organizing logistics, and creating set schedules.
This story is one in a three-part series, showcasing the dedication Los Angeles fans have towards a European team that is over 5,000 miles away.
Era of Sierra
Era of Sierra was a passion project of mine, where I took on all aspects of the project, like location scouting, writing the script, filming, editing, and distributing.
The response from the Milwaukee film and pro wrestling communities was incredible - the project was well-received and helped to raise awareness about the local pro wrestling scene.
Podcasting
Podcasting is an effective way to engage and grow a niche community by allowing individuals with a shared interest to connect and discuss in an interactive way. I’ve adapted video and audio podcasting globally within passionate communities through my strategic and technical abilities.
+7,500,000
Listeners Reached
+2,100
Minutes Created
+186,000
Downloads
Becoming a Creator
Becoming a Creator is an educational resource for a community of over 20,000 creators. My duties are researching and booking guests, editing the episode for audio and video, and creating social promotion.
By sharing insights and experiences from successful creators, we empower and inspire the next generation of creators.
Chelsea Mic’d Up
As the manager of the official Chelsea FC podcast, I was responsible for all aspects of the podcast, from script writing and recording coordination to episode editing and social media promotion.
Through my efforts, the podcast reached over 300,000 weekly listeners and became a popular destination for fans of the team.
Branding & Creative
In the world of brand development, my passion for storytelling serves as the driving force behind transforming abstract concepts into vibrant, cohesive narratives.
With a demonstrated history of bringing brands to life from their conceptual stages, I navigate the creative landscape, shaping not only logos, fonts, and colors but complete and authentic brand identities. Recognizing the profound impact of a well-defined vision, I propel brands into the hearts of niche communities through a harmonious fusion of visual aesthetics, compelling voice, and strategic online presence.
I go beyond constructing logos; I curate compelling stories that forge enduring connections, ensuring a brand's journey is not just memorable but genuinely unforgettable.
Social Media
I have mastered how to develop content strategies to implement a human voice behind verified accounts. Engaging your audience with unique and refreshing content will dramatically increase brand awareness and reach.
+400,000
Followers Gained
+2,500
Content Pieces Posted
+100%
Account Engagement
Girls Academy
Highlighting the joy and playfulness of youth soccer and celebrating female empowerment through video and photo attracted our key audience, increasing Instagram engagement by 200%.
LFCUSA
To connect and target the US audience through unique content and phrasing, I mastered creating a fun and engaging tone, which is crucial for strong performance on Twitter.
Becoming a Creator
Analyzing audience trends and data, like retention and click-through rates, on TikTok, YouTube Shorts, and Reels to adapt daily short-form videos and help grow our TikTok and YouTube followers by 150%.